When does it make sense to hire a freelance designer?

Posted by Jodi Bauman on June 27, 2018

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Do you need creative help with marketing and communications, but hiring a full-time designer seems like overkill and contracting with an expensive agency is out of reach? 

A freelance designer might be the perfect fit!

Three reasons a freelancer might be right for you:

  1. You want an economical solution.
    For organizations with a large number of ongoing design projects, having designers on staff makes sense. But according to Salary.com, employing a full-time designer typically costs between $50,000 and $85,000 annually, and that doesn’t even include the cost of overhead, training and benefits such as healthcare, paid vacation, sick leave and retirement savings. Freelancers, on the other hand, are there when you need them and don’t cost a thing when you don’t. They’re a great fit for organizations with unpredictable design needs who don’t want to pay for more than they need.
  1. You need specialized expertise.
    Even the best designer is not likely to be an expert in all aspects of design, so having access to multiple freelancers allows an organization to assign the right person to each job. And there are plenty of freelancers out there. According to recent studies, approximately 57 million Americans (36 percent of our workforce) are working as freelancers, and that number is predicted to rise as more companies realize the many benefits of outsourcing specialized tasks.
  1. You’re working with a set budget.
    If you have a specific amount of money to spend on a project, hiring a freelancer is a great way to keep track of spending and stay within your defined budget. This is especially critical for smaller companies and non-profit organizations who often work with limited resources and need to keep a close eye on costs.

What qualities should I look for in a freelance designer?

When looking for a freelance designer, the best place to start is your own network of professionals. You may be surprised to find that many of your own friends or colleagues have already connected with freelance designers who produced quality work.

Look for someone who is able to:

  • Meet deadlines
  • Provide samples of past work
  • Offer professional references
  • Take constructive criticism and incorporate feedback
  • Brainstorm creative ideas effectively
  • Follow instructions and adhere to branding guidelines

But what happens if my freelancer is not available?

This is one downside to relying on one freelancer. If that individual is sick, on vacation or otherwise not available when you need help or access to your files, you might be out of luck.

This is where CorComm Creative can help!

We are essentially a team of freelancers who specialize in different areas of design (as well as writing, editing, photography, social media management and more), and we work together to make sure that our clients’ needs are always met in a timely manner. Contact us today to find out how you can have the best of all worlds with a talented team of freelancers at your disposal!

Topics: hiring freelancers, graphic design, outsourcing, freelance design

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