CONTENT MARKETING 101: Understanding this modern marketing tactic [Part 1]

It’s annoying, and we’ve all been there.

You’re scrolling through your Facebook feed, enjoying your friends’ pictures and laughing at some recently uploaded Saturday Night Live videos. Suddenly, your enjoyment is interrupted by an ad for a new mattress cover that’s supposed to improve your sleep or the latest line of dresses at a local retailer.

These ads are interrupting your News Feed, and that’s why it’s called interruptive marketing. Other examples of interruptive marketing include traditional forms of advertising like television, radio and print ads.

7 steps to better website copy

I have 10 seconds to keep your attention.

This is why Stephan Krauska at Evermore, a website design company, warns organizations to carefully craft the copy on their website.

Because a website has a lot more real estate available than a brochure or flyer, it can be tempting to communicate too much. But this is where organizations can hurt themselves.

7 ways to minimize the cost of your outsourced communications project

What seemed on the surface like a simple design project for one of our clients last year turned into quite a production project — and a larger-than-expected invoice for the client. The client wasn’t happy, and we all parted ways a little frustrated with one another. That’s not how we like to do business!

If you’ve ever hired a freelancer or outsourced a project to an agency with a similar result, we would like to share a few tips for avoiding the same situation in the future.