Why is your communications pro suggesting you start a blog?

Your communications pro — in-house, agency or freelance — is right: You need a blog.

We’ll get into the reasons why a little farther down the page, but for now, do me a favor: Take whatever vision you have of a blog and bury it for a moment. Scratch the slate clean, and allow me to paint a picture that might be quite different than the one that comes to your mind when you hear the term.

CONTENT MARKETING 201: Your nonprofit should be using content marketing. It’s no longer an option. [Part 2]

[ This article is part 2 of our Content Marketing Basics Class series. Learn what content marketing is and how it works in part 1 of the series: Content Marketing 101: Understanding this modern marketing tactic ]

Sometimes trying to break through an extremely noisy digital world and get noticed by the people who matter can feel like walking through Disney World on spring break, desperately searching for your lost child with a common name. 

“Michael! Michael! Can you hear me? Where are you?”

5 reasons responsive website design is worth your investment

We all remember the wise, old adages our parents quoted over and over throughout our childhood — “Don't judge a book by its cover.” “The early bird gets the worm.” “Two wrongs don't make a right.”

We're mapping our journey — and we invite you to come along for the ride


She hops on her tricycle as a toddler, gets the hang of it and enjoys herself for a little while.

When riding the tricycle becomes second nature — maybe even a little boring — she eagerly seeks something more challenging. It’s time for a “real” bike. She leans on training wheels at first, so she won’t fall flat as she struggles to learn the delicate balance she needs in order to keep moving. She’s not ready for hills and curves, but she’s enjoying the wind in her hair and the fresh air in her face. She enjoys herself for a little while more.

7 steps to better website copy

I have 10 seconds to keep your attention.

This is why Stephan Krauska at Evermore, a website design company, warns organizations to carefully craft the copy on their website.

Because a website has a lot more real estate available than a brochure or flyer, it can be tempting to communicate too much. But this is where organizations can hurt themselves.

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