Are you setting up a new website or planning to move your existing website to a different web host? If so, you might be overwhelmed by all the available web hosting companies and their various hosting plans. Prices can range from a few dollars to a few thousand dollars per month, so it’s important to identify what you need from your website so you can find the most suitable and cost-effective solution for you.
Your communications pro — in-house, agency or freelance — is right: You need a blog.
We’ll get into the reasons why a little farther down the page, but for now, do me a favor: Take whatever vision you have of a blog and bury it for a moment. Scratch the slate clean, and allow me to paint a picture that might be quite different than the one that comes to your mind when you hear the term.
[ This article is part 2 of our Content Marketing Basics Class series. Learn what content marketing is and how it works in part 1 of the series: Content Marketing 101: Understanding this modern marketing tactic ]
Sometimes trying to break through an extremely noisy digital world and get noticed by the people who matter can feel like walking through Disney World on spring break, desperately searching for your lost child with a common name.
“Michael! Michael! Can you hear me? Where are you?”
She hops on her tricycle as a toddler, gets the hang of it and enjoys herself for a little while.
When riding the tricycle becomes second nature — maybe even a little boring — she eagerly seeks something more challenging. It’s time for a “real” bike. She leans on training wheels at first, so she won’t fall flat as she struggles to learn the delicate balance she needs in order to keep moving. She’s not ready for hills and curves, but she’s enjoying the wind in her hair and the fresh air in her face. She enjoys herself for a little while more.