We all remember the wise, old adages our parents quoted over and over throughout our childhood — “Don't judge a book by its cover.” “The early bird gets the worm.” “Two wrongs don't make a right.”
She hops on her tricycle as a toddler, gets the hang of it and enjoys herself for a little while.
When riding the tricycle becomes second nature — maybe even a little boring — she eagerly seeks something more challenging. It’s time for a “real” bike. She leans on training wheels at first, so she won’t fall flat as she struggles to learn the delicate balance she needs in order to keep moving. She’s not ready for hills and curves, but she’s enjoying the wind in her hair and the fresh air in her face. She enjoys herself for a little while more.
I have 10 seconds to keep your attention.
This is why Stephan Krauska at Evermore, a website design company, warns organizations to carefully craft the copy on their website.
Because a website has a lot more real estate available than a brochure or flyer, it can be tempting to communicate too much. But this is where organizations can hurt themselves.