Overcoming your fear of live Facebook video [Part 2: Take control with these 9 planning steps]

[Get step-by-step instructions for creating a live Facebook video in Part 1 of this two-part series.]

Are you afraid of live Facebook video?

Don’t be ashamed to admit it! We were too when we did our first video for CorComm Creative. But as with any other phobia in life, the way to conquer your fear is to confront it.

When you think of live video, you may assume it’s all spontaneous and off-the-cuff. And while it’s true that live video is more informal, there are still steps that can be taken that will lead to better success and give you a comforting sense of control over the situation.

Overcoming your fear of live Facebook video [Part 1: Learn how it works]

Do we dare say the words?

“Live Facebook video…” [Insert Halloween-inspired scream here.]

Broadcasting yourself to a large, public audience can give even the bravest person a case of the willies.

But the fact is live video is here, and it’s not going anywhere.

According to ClickZ.com, one of the largest digital marketing communities in the world, 95 percent of marketers say live video will be an important part of their marketing plans in 2018. And what’s more, video itself will account for 80 percent of global internet traffic by 2020.

A HELPFUL CHECKLIST: 16 ideas for posting to social media [Plus FREE download]

“Yay! We’re on social media! ... Now what?”

If you’re struggling with what to post on your organization’s social media pages, you’ve come to the right place!

It might surprise you to know that you already have all the information you need in your head. After all, nobody knows your business better than you do. It’s just a matter of jump-starting your brain with some new ideas.

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