I’ll admit: I have historically had a love-hate relationship with Twitter.

I signed up in 2008, and I occasionally enjoyed perusing my feed for interesting things to read in my free time. But for a long time, it just seemed like a waste of time. 

I could get the news I wanted to read from Apple News or 100 other sources. 

I could get personal updates from my friends on Facebook. 

I could see photos of people who interest me on Instagram. 

And no one was reading the few tweets I posted, anyway.*

* Right off the bat, know that you must tweet regularly if you expect to have a Twitter following and impact. Keep that in mind as you begin thinking about using Twitter as an effective communications tool.

What, then, was the point of Twitter?

[Get step-by-step instructions for creating a live Facebook video in Part 1 of this two-part series.]

Are you afraid of live Facebook video?

Don’t be ashamed to admit it! We were too when we did our first video for CorComm Creative. But as with any other phobia in life, the way to conquer your fear is to confront it.

When you think of live video, you may assume it’s all spontaneous and off-the-cuff. And while it’s true that live video is more informal, there are still steps that can be taken that will lead to better success and give you a comforting sense of control over the situation.

Do we dare say the words?

“Live Facebook video…” [Insert Halloween-inspired scream here.]

Broadcasting yourself to a large, public audience can give even the bravest person a case of the willies.

But the fact is live video is here, and it’s not going anywhere.

According to ClickZ.com, one of the largest digital marketing communities in the world, 95 percent of marketers say live video will be an important part of their marketing plans in 2018. And what’s more, video itself will account for 80 percent of global internet traffic by 2020.

“Yay! We’re on social media! ... Now what?”

If you’re struggling with what to post on your organization’s social media pages, you’ve come to the right place!

It might surprise you to know that you already have all the information you need in your head. After all, nobody knows your business better than you do. It’s just a matter of jump-starting your brain with some new ideas.

It’s annoying, and we’ve all been there.

You’re scrolling through your Facebook feed, enjoying your friends’ pictures and laughing at some recently uploaded Saturday Night Live videos. Suddenly, your enjoyment is interrupted by an ad for a new mattress cover that’s supposed to improve your sleep or the latest line of dresses at a local retailer.

These ads are interrupting your News Feed, and that’s why it’s called interruptive marketing. Other examples of interruptive marketing include traditional forms of advertising like television, radio and print ads.