“Yay! We’re on social media! ... Now what?”

If you’re struggling with what to post on your organization’s social media pages, you’ve come to the right place!

It might surprise you to know that you already have all the information you need in your head. After all, nobody knows your business better than you do. It’s just a matter of jump-starting your brain with some new ideas.

It’s annoying, and we’ve all been there.

You’re scrolling through your Facebook feed, enjoying your friends’ pictures and laughing at some recently uploaded Saturday Night Live videos. Suddenly, your enjoyment is interrupted by an ad for a new mattress cover that’s supposed to improve your sleep or the latest line of dresses at a local retailer.

These ads are interrupting your News Feed, and that’s why it’s called interruptive marketing. Other examples of interruptive marketing include traditional forms of advertising like television, radio and print ads.

Sometimes social media posts can look like hieroglyphics. To a social media newcomer or a limited user, it can be difficult to even read a social media post and understand what it says, especially with the usage of various symbols in the posts. This week I wanted to take some time and research into the evolution of hashtags. Where did they come from, and what is their purpose? (We'll also share tips for using them effectively.)

We have some clients who are active on social media but are interested in increasing their engagement. So this week, I’ve been researching best practices regarding post frequency. I'll share some of the highlights.

Christmas is coming in six days, and as is common at this time of year, people have started mentally checking out for the holidays. People everywhere are taking the opportunity to spend extra time with their families, prepare their homes for guests and finish last-minute Christmas shopping. (I’m hoping and praying that the toy trolley I ordered for my daughter will get here in time!)