I’ll admit: I have historically had a love-hate relationship with Twitter.
I signed up in 2008, and I occasionally enjoyed perusing my feed for interesting things to read in my free time. But for a long time, it just seemed like a waste of time.
I could get the news I wanted to read from Apple News or 100 other sources.
I could get personal updates from my friends on Facebook.
I could see photos of people who interest me on Instagram.
And no one was reading the few tweets I posted, anyway.*
* Right off the bat, know that you must tweet regularly if you expect to have a Twitter following and impact. Keep that in mind as you begin thinking about using Twitter as an effective communications tool.
What, then, was the point of Twitter?