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What's a hashtag, and how do I use one?

Sometimes social media posts can look like hieroglyphics. To a social media newcomer or a limited user, it can be difficult to even read a social media post and understand what it says, especially with the usage of various symbols in the posts. This week I wanted to take some time and research into the evolution of hashtags. Where did they come from, and what is their purpose? (We'll also share tips for using them effectively.)

Social Media Post Frequency: How Much is Too Much?

We have some clients who are active on social media but are interested in increasing their engagement. So this week, I’ve been researching best practices regarding post frequency. I'll share some of the highlights.

Remember, You're Human: Why Authentic Voice is Important in Social Media

Christmas is coming in six days, and as is common at this time of year, people have started mentally checking out for the holidays. People everywhere are taking the opportunity to spend extra time with their families, prepare their homes for guests and finish last-minute Christmas shopping. (I’m hoping and praying that the toy trolley I ordered for my daughter will get here in time!)