It’s easy to get the words marketing and communications confused, because the two terms are often used interchangeably in today’s business world. But there is a difference.  Allow us to explain.

Marketing vs. Communications

Marketing involves the creation of a high-level strategy or plan that a business will use to sell its product or service. It’s an umbrella term that includes many different functions. (Refer to the infographic below for a visual example of the functions that make up a marketing plan.)