Why you should not hire a portrait photographer for your event

For best results, hire a photojournalist instead.

[Hover over images (touch and hold on mobile devices) for notes about the photos, including the photographer's technical and mental requirements that were involved in capturing them. Note the differences between portrait photography and event photography.]

What's the first word that comes to your mind when you think about photographers? More than likely, it probably has something to do with portraits — weddings, family photos for Christmas cards, school photos.

And because this is the common response, it's natural for someone to instinctively reach out to a portrait photographer when she needs someone to photograph an event.

But that's not the best plan.