Stock Images vs Real Images

This is not an open-and-shut case

You’ve written the perfect blog. You’ve drafted your most impactful ad yet. Your new website is nearly complete. Now you just need to find the perfect stock images that represent YOUR unique message.

The only problem is that stock images are not unique. In fact, the image that you might select to use on the home page of your website is being used by multiple other companies, large and small.

Black and White vs. Color Photography

4 pointers to help you capture the mood of your moment


In the 1973 song “Kodachrome,” singer Paul Simon said “everything looks worse in black and white,” but, while performing it live, he is known to change the lyrics to “everything looks better in black and white.”

So, which is it?

Here's why you can't just 'grab' an image from the Internet

Understanding the fundamentals of photo licensing

There it is. The perfect image for your ad is staring back at you from your Google image-search results. Now you can just save it to your desktop, insert it into your design (or send it to your designer) and send it off to the printer, right?

NO! You could be breaking the law! 

 

Why you should not hire a portrait photographer for your event

For best results, hire a photojournalist instead.

[Hover over images (touch and hold on mobile devices) for notes about the photos, including the photographer's technical and mental requirements that were involved in capturing them. Note the differences between portrait photography and event photography.]

What's the first word that comes to your mind when you think about photographers? More than likely, it probably has something to do with portraits — weddings, family photos for Christmas cards, school photos.

And because this is the common response, it's natural for someone to instinctively reach out to a portrait photographer when she needs someone to photograph an event.

But that's not the best plan.

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