CLIENT PROFILE: Nonprofit director says CorComm-designed tools have helped low-income family data resonate with changemakers

As director of the Indiana Institute for Working Families (IIWF), Jessica Fraser has a lot on her shoulders. As a branch program of the Indiana Community Action Association (IN-CAA), IIWF conducts research and promotes public policies to help Hoosier families achieve and maintain self-sufficiency. In Fraser’s role, she oversees the research and advocacy efforts of a team of policy analysts, working on a host of issues affecting low-income families.

“Because IIWF is a small program, we have all become a ‘jack-of-all-trades,’” Jessica said. “Each of us, including myself, engage in research and data analysis, speaking engagements, advocacy with state and federal lawmakers, and fundraising through grant writing and donor engagement.”

8 reasons nonprofits should consider e-newsletters

The answer to communicating under a tight budget

Nonprofit work has heart.

The majority of our CorComm Creative clients are nonprofits, and we love to see the passion nonprofit associates put into their work. Every nonprofit has a valuable story to tell — a reason for continuing their service to the community. And with this kind of work, comes a lot of information that needs to be shared.

Whether it’s success stories, statistical results or donation needs, nonprofit clients can make a bigger (and more cost-efficient) impact by going digital with e-newsletters.

Why should you bother using Twitter in nonprofit communications?

I’ll admit: I have historically had a love-hate relationship with Twitter.

I signed up in 2008, and I occasionally enjoyed perusing my feed for interesting things to read in my free time. But for a long time, it just seemed like a waste of time. 

I could get the news I wanted to read from Apple News or 100 other sources. 

I could get personal updates from my friends on Facebook. 

I could see photos of people who interest me on Instagram. 

And no one was reading the few tweets I posted, anyway.*

* Right off the bat, know that you must tweet regularly if you expect to have a Twitter following and impact. Keep that in mind as you begin thinking about using Twitter as an effective communications tool.

What, then, was the point of Twitter?

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