Why should you bother using Twitter in nonprofit communications?

I’ll admit: I have historically had a love-hate relationship with Twitter.

I signed up in 2008, and I occasionally enjoyed perusing my feed for interesting things to read in my free time. But for a long time, it just seemed like a waste of time. 

I could get the news I wanted to read from Apple News or 100 other sources. 

I could get personal updates from my friends on Facebook. 

I could see photos of people who interest me on Instagram. 

And no one was reading the few tweets I posted, anyway.*

* Right off the bat, know that you must tweet regularly if you expect to have a Twitter following and impact. Keep that in mind as you begin thinking about using Twitter as an effective communications tool.

What, then, was the point of Twitter?

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