2019 Communications Planning: 10 sections to include in a successful communications plan

How would you handle this scenario?

Let’s say I ask you to throw a special party for 100 guests that would include a delicious meal with dessert, musical entertainment, a formal presentation with speakers and themed decorations. We’d need invitations and vendors, and it’s all up to you to plan it. Good luck!

Feeling nervous? Not sure where to start?

Your first plan of action should be to get a plan on paper with all the detailed steps needed to make it a successful event. This process will help you take control over the chaos in your mind, so you can focus on the task at hand. And it’s this same technique that should be used when deciding how to promote an organization each year.

Stock Images vs Real Images

This is not an open-and-shut case

You’ve written the perfect blog. You’ve drafted your most impactful ad yet. Your new website is nearly complete. Now you just need to find the perfect stock images that represent YOUR unique message.

The only problem is that stock images are not unique. In fact, the image that you might select to use on the home page of your website is being used by multiple other companies, large and small.

8 reasons nonprofits should consider e-newsletters

The answer to communicating under a tight budget

Nonprofit work has heart.

The majority of our CorComm Creative clients are nonprofits, and we love to see the passion nonprofit associates put into their work. Every nonprofit has a valuable story to tell — a reason for continuing their service to the community. And with this kind of work, comes a lot of information that needs to be shared.

Whether it’s success stories, statistical results or donation needs, nonprofit clients can make a bigger (and more cost-efficient) impact by going digital with e-newsletters.

What does poor grammar say about you?

Allow me to tell you a short, painful story.

Back in college, I took a creative writing course as one of my electives. Our final project was to write a short story that we had to share with the class. Copies were printed and shared with the students, so we had time to review each story outside of class. Upon our return, our teacher asked us each to read an excerpt from our stories and listen to feedback from our fellow students. One young man stood up to do the uncomfortable deed of reading his excerpt, and then he sat down, feeling proud and hopeful that his story had made the intended impact. Instead, one student (it wasn’t me!) gave him the brutal truth.

Why is your communications pro suggesting you start a blog?

Your communications pro — in-house, agency or freelance — is right: You need a blog.

We’ll get into the reasons why a little farther down the page, but for now, do me a favor: Take whatever vision you have of a blog and bury it for a moment. Scratch the slate clean, and allow me to paint a picture that might be quite different than the one that comes to your mind when you hear the term.

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