It’s annoying, and we’ve all been there.
You’re scrolling through your Facebook feed, enjoying your friends’ pictures and laughing at some recently uploaded Saturday Night Live videos. Suddenly, your enjoyment is interrupted by an ad for a new mattress cover that’s supposed to improve your sleep or the latest line of dresses at a local retailer.
These ads are interrupting your News Feed, and that’s why it’s called interruptive marketing. Other examples of interruptive marketing include traditional forms of advertising like television, radio and print ads.