Why is your communications pro suggesting you start a blog?

Your communications pro — in-house, agency or freelance — is right: You need a blog.

We’ll get into the reasons why a little farther down the page, but for now, do me a favor: Take whatever vision you have of a blog and bury it for a moment. Scratch the slate clean, and allow me to paint a picture that might be quite different than the one that comes to your mind when you hear the term.

CONTENT MARKETING 201: Your nonprofit should be using content marketing. It’s no longer an option. [Part 2]

[ This article is part 2 of our Content Marketing Basics Class series. Learn what content marketing is and how it works in part 1 of the series: Content Marketing 101: Understanding this modern marketing tactic ]

Sometimes trying to break through an extremely noisy digital world and get noticed by the people who matter can feel like walking through Disney World on spring break, desperately searching for your lost child with a common name. 

“Michael! Michael! Can you hear me? Where are you?”

CONTENT MARKETING 101: Understanding this modern marketing tactic [Part 1]

It’s annoying, and we’ve all been there.

You’re scrolling through your Facebook feed, enjoying your friends’ pictures and laughing at some recently uploaded Saturday Night Live videos. Suddenly, your enjoyment is interrupted by an ad for a new mattress cover that’s supposed to improve your sleep or the latest line of dresses at a local retailer.

These ads are interrupting your News Feed, and that’s why it’s called interruptive marketing. Other examples of interruptive marketing include traditional forms of advertising like television, radio and print ads.

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