CLIENT PROFILE: Nonprofit director says CorComm-designed tools have helped low-income family data resonate with changemakers

As director of the Indiana Institute for Working Families (IIWF), Jessica Fraser has a lot on her shoulders. As a branch program of the Indiana Community Action Association (IN-CAA), IIWF conducts research and promotes public policies to help Hoosier families achieve and maintain self-sufficiency. In Fraser’s role, she oversees the research and advocacy efforts of a team of policy analysts, working on a host of issues affecting low-income families.

“Because IIWF is a small program, we have all become a ‘jack-of-all-trades,’” Jessica said. “Each of us, including myself, engage in research and data analysis, speaking engagements, advocacy with state and federal lawmakers, and fundraising through grant writing and donor engagement.”

When does it make sense to hire a freelance designer?

Do you need creative help with marketing and communications, but hiring a full-time designer seems like overkill and contracting with an expensive agency is out of reach? 

A freelance designer might be the perfect fit!

Can you design your own logo? And should you?

If you’ve ever spent time around kids, you've witnessed the power of a logo. Even before they can read, young children will recognize the logos of their favorite brands and light up when they see a product with that logo on a store shelf.

Logos might look simple, but they’re extraordinarily powerful. They play a crucial role in establishing and maintaining your company's brand and making your products or services instantly recognizable to your audience.

So when you need a logo for your startup business or a makeover for an outdated logo, you might wonder — where do I start?

How to hire a freelance writer who delivers your desired results

You’re feeling panicked.

Your blog hasn’t been updated in months. Your website has outdated information on it. It’s been so long since you’ve had the time to send out an e-newsletter that your subscribers may think you’re dead.

These feelings are common among nonprofit professionals, small business owners and marketing professionals around the world. If they resonate with you, then you’re probably in a position to hire someone to help. One inexpensive option to consider: a freelance writer.

CONTENT MARKETING 201: Your nonprofit should be using content marketing. It’s no longer an option. [Part 2]

[ This article is part 2 of our Content Marketing Basics Class series. Learn what content marketing is and how it works in part 1 of the series: Content Marketing 101: Understanding this modern marketing tactic ]

Sometimes trying to break through an extremely noisy digital world and get noticed by the people who matter can feel like walking through Disney World on spring break, desperately searching for your lost child with a common name. 

“Michael! Michael! Can you hear me? Where are you?”

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