Can you design your own logo? And should you?

If you’ve ever spent time around kids, you've witnessed the power of a logo. Even before they can read, young children will recognize the logos of their favorite brands and light up when they see a product with that logo on a store shelf.

Logos might look simple, but they’re extraordinarily powerful. They play a crucial role in establishing and maintaining your company's brand and making your products or services instantly recognizable to your audience.

So when you need a logo for your startup business or a makeover for an outdated logo, you might wonder — where do I start?

How to hire a freelance writer who delivers your desired results

You’re feeling panicked.

Your blog hasn’t been updated in months. Your website has outdated information on it. It’s been so long since you’ve had the time to send out an e-newsletter that your subscribers may think you’re dead.

These feelings are common among nonprofit professionals, small business owners and marketing professionals around the world. If they resonate with you, then you’re probably in a position to hire someone to help. One inexpensive option to consider: a freelance writer.

CONTENT MARKETING 201: Your nonprofit should be using content marketing. It’s no longer an option. [Part 2]

[ This article is part 2 of our Content Marketing Basics Class series. Learn what content marketing is and how it works in part 1 of the series: Content Marketing 101: Understanding this modern marketing tactic ]

Sometimes trying to break through an extremely noisy digital world and get noticed by the people who matter can feel like walking through Disney World on spring break, desperately searching for your lost child with a common name. 

“Michael! Michael! Can you hear me? Where are you?”

How to successfully communicate with your freelance designer [Plus FREE Cheat Sheet Download]

Tired of the back-and-forth with your graphic designer? 

Whether you are a business owner or a nonprofit leader, chances are you will encounter a need for graphic design at some point in your career. To make that exchange as successful as possible, here a few tips for successfully communicating with your designer.

7 ways to minimize the cost of your outsourced communications project

What seemed on the surface like a simple design project for one of our clients last year turned into quite a production project — and a larger-than-expected invoice for the client. The client wasn’t happy, and we all parted ways a little frustrated with one another. That’s not how we like to do business!

If you’ve ever hired a freelancer or outsourced a project to an agency with a similar result, we would like to share a few tips for avoiding the same situation in the future.

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