Black and White vs. Color Photography

4 pointers to help you capture the mood of your moment


In the 1973 song “Kodachrome,” singer Paul Simon said “everything looks worse in black and white,” but, while performing it live, he is known to change the lyrics to “everything looks better in black and white.”

So, which is it?

When does it make sense to hire a freelance designer?

Do you need creative help with marketing and communications, but hiring a full-time designer seems like overkill and contracting with an expensive agency is out of reach? 

A freelance designer might be the perfect fit!

Good Design vs. Bad Design

5 tips to help you tell the difference

Whether it be print, digital or even interior design, good visual design speaks to its audience. It commands attention.

By contrast, bad design creates a barrier to your message and sometimes even tarnishes your brand image.

Here are a few tips to make sure you are able to identify “good design” when you see it.

What makes web design different from print design?

 

I began my graphic design career in print, creating brochures, newspaper and magazine ads, stationery, book covers, signs, and more. I later switched to web design and eventually decided I was happiest doing both. After 20 years as a print and web designer, I’ve learned a lot about their differences.

Here's why you can't just 'grab' an image from the Internet

Understanding the fundamentals of photo licensing

There it is. The perfect image for your ad is staring back at you from your Google image-search results. Now you can just save it to your desktop, insert it into your design (or send it to your designer) and send it off to the printer, right?

NO! You could be breaking the law! 

 

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