Here's why you can't just 'grab' an image from the Internet

Understanding the fundamentals of photo licensing

There it is. The perfect image for your ad is staring back at you from your Google image-search results. Now you can just save it to your desktop, insert it into your design (or send it to your designer) and send it off to the printer, right?

NO! You could be breaking the law! 

 

Why you should not hire a portrait photographer for your event

For best results, hire a photojournalist instead.

[Hover over images (touch and hold on mobile devices) for notes about the photos, including the photographer's technical and mental requirements that were involved in capturing them. Note the differences between portrait photography and event photography.]

What's the first word that comes to your mind when you think about photographers? More than likely, it probably has something to do with portraits — weddings, family photos for Christmas cards, school photos.

And because this is the common response, it's natural for someone to instinctively reach out to a portrait photographer when she needs someone to photograph an event.

But that's not the best plan.

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