CONTENT MARKETING 101: Understanding this modern marketing tactic [Part 1]

It’s annoying, and we’ve all been there.

You’re scrolling through your Facebook feed, enjoying your friends’ pictures and laughing at some recently uploaded Saturday Night Live videos. Suddenly, your enjoyment is interrupted by an ad for a new mattress cover that’s supposed to improve your sleep or the latest line of dresses at a local retailer.

These ads are interrupting your News Feed, and that’s why it’s called interruptive marketing. Other examples of interruptive marketing include traditional forms of advertising like television, radio and print ads.

We're mapping our journey — and we invite you to come along for the ride


She hops on her tricycle as a toddler, gets the hang of it and enjoys herself for a little while.

When riding the tricycle becomes second nature — maybe even a little boring — she eagerly seeks something more challenging. It’s time for a “real” bike. She leans on training wheels at first, so she won’t fall flat as she struggles to learn the delicate balance she needs in order to keep moving. She’s not ready for hills and curves, but she’s enjoying the wind in her hair and the fresh air in her face. She enjoys herself for a little while more.

How to successfully communicate with your freelance designer [Plus FREE Cheat Sheet Download]

Tired of the back-and-forth with your graphic designer? 

Whether you are a business owner or a nonprofit leader, chances are you will encounter a need for graphic design at some point in your career. To make that exchange as successful as possible, here a few tips for successfully communicating with your designer.

Communication amidst controversy: How a kind approach sparked a conversation I'll not soon forget

Last Wednesday, Caleb Matthews was strolling along Ohio Street in downtown Indianapolis when he noticed a small crowd across the street. They were chanting loudly, holding signs and drawing attention to their cause: Protecting people who rely on health insurance and Medicaid from the proposed changes of the American Health Care Act (which was recently renamed the Better Care Reconciliation Act by the Senate).

Allow us to clear up the confusion: The difference between marketing and communications

It’s easy to get the words marketing and communications confused, because the two terms are often used interchangeably in today’s business world. But there is a difference.  Allow us to explain.

Marketing vs. Communications

Marketing involves the creation of a high-level strategy or plan that a business will use to sell its product or service. It’s an umbrella term that includes many different functions. (Refer to the infographic below for a visual example of the functions that make up a marketing plan.)