We all remember the wise, old adages our parents quoted over and over throughout our childhood — “Don't judge a book by its cover.” “The early bird gets the worm.” “Two wrongs don't make a right.”
Tired of the back-and-forth with your graphic designer?
Whether you are a business owner or a nonprofit leader, chances are you will encounter a need for graphic design at some point in your career. To make that exchange as successful as possible, here a few tips for successfully communicating with your designer.
It’s easy to get the words marketing and communications confused, because the two terms are often used interchangeably in today’s business world. But there is a difference. Allow us to explain.
Marketing vs. Communications
Marketing involves the creation of a high-level strategy or plan that a business will use to sell its product or service. It’s an umbrella term that includes many different functions. (Refer to the infographic below for a visual example of the functions that make up a marketing plan.)