Reel your audience in with a good story: 7 elements of a truly unique blog post

Whether you’re a reader or a movie buff, I’m sure you can appreciate a good story.

An interesting story has the potential to take you on a journey to places you’ve never seen and meet characters you’d never otherwise have met. For the length of your read, you can be a boy finding out he’s a wizard, an orphan girl arriving at a sleepy farm on Prince Edward Island or one of four precocious sisters trying to find her place in the world outside of Concord, Mass.

Recently, Corie Farnsley, CorComm’s owner and creative director, encouraged me to read a book called “Building a StoryBrand,” by Donald Miller. While I’m only halfway through, I can already see myself applying his “story” principles to brand messaging, website content, articles and even blogs.

Why is your communications pro suggesting you start a blog?

Your communications pro — in-house, agency or freelance — is right: You need a blog.

We’ll get into the reasons why a little farther down the page, but for now, do me a favor: Take whatever vision you have of a blog and bury it for a moment. Scratch the slate clean, and allow me to paint a picture that might be quite different than the one that comes to your mind when you hear the term.

How to hire a freelance writer who delivers your desired results

You’re feeling panicked.

Your blog hasn’t been updated in months. Your website has outdated information on it. It’s been so long since you’ve had the time to send out an e-newsletter that your subscribers may think you’re dead.

These feelings are common among nonprofit professionals, small business owners and marketing professionals around the world. If they resonate with you, then you’re probably in a position to hire someone to help. One inexpensive option to consider: a freelance writer.

CONTENT MARKETING 201: Your nonprofit should be using content marketing. It’s no longer an option. [Part 2]

[ This article is part 2 of our Content Marketing Basics Class series. Learn what content marketing is and how it works in part 1 of the series: Content Marketing 101: Understanding this modern marketing tactic ]

Sometimes trying to break through an extremely noisy digital world and get noticed by the people who matter can feel like walking through Disney World on spring break, desperately searching for your lost child with a common name. 

“Michael! Michael! Can you hear me? Where are you?”

From solo pro to business owner: How I'm overcoming my fear of failure

I often find myself daydreaming about the future of CorComm Creative, only to stop myself short as my mind wanders back to the familiar question, “But what if…?”

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