If you haven’t heard yet, we have two new staff members here at CorComm Creative! Jennifer Forrest has joined us as a graphic designer, and Noah Farnsley will be here through September, working as our graphic design intern.
Last Wednesday, Caleb Matthews was strolling along Ohio Street in downtown Indianapolis when he noticed a small crowd across the street. They were chanting loudly, holding signs and drawing attention to their cause: Protecting people who rely on health insurance and Medicaid from the proposed changes of the American Health Care Act (which was recently renamed the Better Care Reconciliation Act by the Senate).
It’s easy to get the words marketing and communications confused, because the two terms are often used interchangeably in today’s business world. But there is a difference. Allow us to explain.
Marketing vs. Communications
Marketing involves the creation of a high-level strategy or plan that a business will use to sell its product or service. It’s an umbrella term that includes many different functions. (Refer to the infographic below for a visual example of the functions that make up a marketing plan.)
What seemed on the surface like a simple design project for one of our clients last year turned into quite a production project — and a larger-than-expected invoice for the client. The client wasn’t happy, and we all parted ways a little frustrated with one another. That’s not how we like to do business!
If you’ve ever hired a freelancer or outsourced a project to an agency with a similar result, we would like to share a few tips for avoiding the same situation in the future.