The Road to Rebranding: 4 steps to successfully rejuvenating your brand

Are you considering rebranding?

Whether the mission of your company has changed, your industry’s image has shifted or you are just ready to refresh your logo, rebranding can be a great way to rejuvenate your brand and stay relevant … if you follow these important steps first.

How to hire a freelance writer who delivers your desired results

You’re feeling panicked.

Your blog hasn’t been updated in months. Your website has outdated information on it. It’s been so long since you’ve had the time to send out an e-newsletter that your subscribers may think you’re dead.

These feelings are common among nonprofit professionals, small business owners and marketing professionals around the world. If they resonate with you, then you’re probably in a position to hire someone to help. One inexpensive option to consider: a freelance writer.

What makes web design different from print design?

 

I began my graphic design career in print, creating brochures, newspaper and magazine ads, stationery, book covers, signs, and more. I later switched to web design and eventually decided I was happiest doing both. After 20 years as a print and web designer, I’ve learned a lot about their differences.

CONTENT MARKETING 201: Your nonprofit should be using content marketing. It’s no longer an option. [Part 2]

[ This article is part 2 of our Content Marketing Basics Class series. Learn what content marketing is and how it works in part 1 of the series: Content Marketing 101: Understanding this modern marketing tactic ]

Sometimes trying to break through an extremely noisy digital world and get noticed by the people who matter can feel like walking through Disney World on spring break, desperately searching for your lost child with a common name. 

“Michael! Michael! Can you hear me? Where are you?”

Here's why you can't just 'grab' an image from the Internet

Understanding the fundamentals of photo licensing

There it is. The perfect image for your ad is staring back at you from your Google image-search results. Now you can just save it to your desktop, insert it into your design (or send it to your designer) and send it off to the printer, right?

NO! You could be breaking the law! 

 

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