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Communications pros share advice from 15+ years in the trenches
The day you and your fellow classmates parade in front of thousands of parents wearing your cap and gown as you cross a stage is not the day to start thinking about what you’ll do after college.
It’s time to start thinking now — while you’re in school.
Allow me to tell you a short, painful story.
Back in college, I took a creative writing course as one of my electives. Our final project was to write a short story that we had to share with the class. Copies were printed and shared with the students, so we had time to review each story outside of class. Upon our return, our teacher asked us each to read an excerpt from our stories and listen to feedback from our fellow students. One young man stood up to do the uncomfortable deed of reading his excerpt, and then he sat down, feeling proud and hopeful that his story had made the intended impact. Instead, one student (it wasn’t me!) gave him the brutal truth.
I’ll admit: I have historically had a love-hate relationship with Twitter.
I signed up in 2008, and I occasionally enjoyed perusing my feed for interesting things to read in my free time. But for a long time, it just seemed like a waste of time.
I could get the news I wanted to read from Apple News or 100 other sources.
I could get personal updates from my friends on Facebook.
I could see photos of people who interest me on Instagram.
And no one was reading the few tweets I posted, anyway.*
* Right off the bat, know that you must tweet regularly if you expect to have a Twitter following and impact. Keep that in mind as you begin thinking about using Twitter as an effective communications tool.
What, then, was the point of Twitter?