5 tips to help you tell the difference
Whether it be print, digital or even interior design, good visual design speaks to its audience. It commands attention.
By contrast, bad design creates a barrier to your message and sometimes even tarnishes your brand image.
Here are a few tips to make sure you are able to identify “good design” when you see it.
CONSIDER YOUR TARGET AUDIENCE
Good design includes:
- Colors, images and fonts that appeal to the audience.
- A targeted message with a clear call-to-action.
Bad design includes:
- Competing colors, images or fonts that turn off the target audience.
- Too many messages in one design, creating a lack of focus.
SELECT THE RIGHT IMAGE
Good design uses images that:
- Are edited to the proper resolution.
- Have a color scheme that compliments the other design elements.
- Are appropriate to the overall message.
- Are legally allowed to be distributed. (Learn the fundamentals of photo licensing.)
Bad design uses images that:
- Are of poor quality and low resolution.
- Clash with the overall design.
- Were obtained illegally, without the proper rights.
DESIGNATE WELL-SUITED COLORS
Good design uses colors that:
- Inspire emotion. (For color inspiration, visit colourlovers.com.)
- Set the appropriate tone or mood.
- Guide the reader through visual hierarchy.
Bad design uses colors that:
- Distract from the design.
- Do not contrast well and make readability difficult.
PICK FONTS THAT ENHANCE THE DESIGN
- Uses fonts that are purposeful and inspiring.
- Uses no more than three fonts.
- Uses fonts that complement each other. (See tips on choosing a proper font for your design.)
- Depends heavily on system fonts like Helvetica.
- Uses multiple fonts in one design.
- Uses fonts that do not match the tone of the design.
CREATE A LAYOUT THAT FLOWS
- Strategically places content.
- Utilizes visual hierarchy to draw the eyes to the most important information first.
- Leaves plenty of white space (or “breathing room”) around its various elements.
- Leaves elements haphazardly grouped.
- Has no visual hierarchy.
- Is cluttered with no white space.
Bad graphic design is out to ruin the reputation of your organization. But rest assured, CorComm Creative is the defender of good design!
Visit our portfolio for some examples!