“Yay! We’re on social media! ... Now what?”
If you’re struggling with what to post on your organization’s social media pages, you’ve come to the right place!
It might surprise you to know that you already have all the information you need in your head. After all, nobody knows your business better than you do. It’s just a matter of jump-starting your brain with some new ideas.
While it may be tempting to focus your posts on promoting your services, eventually you’ll find your audience tuning you out because people get irritated with ads.
So what can you do to create an engaging experience for your audience?
Focus on your audience instead. Ask yourself:
- What does my audience care about?
- What are their pain points?
- How can I build my relationship with them?
- What would make them comfortable enough to buy my product?
When you consider those questions, you’ll start to see that your audience wants you to help them solve their problems. And they will only connect with you (either as a client, donor, volunteer, etc.) if you present yourself as a trusted advisor, an organization comprised of real, relatable people.
16 social media content ideas:
- Links to original, educational content that will solve a target audience’s problem
a. An educational blog post on your website
b. Your latest e-newsletter, featuring helpful articles
c. Guest blogs (created by you for another organization or vice versa)
- Photos/videos of clients using your products/services
- Client testimonial quotes or interviews
- Photos/videos of team members presenting at an educational event
- Photos/videos of team members volunteering for the community (donating time or money)
- New team member introductions
- Job openings
- Special office celebrations (a milestone celebration, holiday party, etc.)
- Special discounts or offers, like free consultations
- Giveaway contests
- LIVE video tours of your office space
- LIVE video interviews with team members answering FAQs
- Poll questions
- Links to posts from partnering businesses (they may return the favor!)
- Business updates
a. Press releases or links to news coverage hits
b. Links to annual reports
- Paid Facebook advertising campaign (Learn more in our "Social Media Tips for Nonprofits” fact sheet!)
Want professional help getting your social presence started?
Contact us for a consultation!
The staff members at CorComm Creative have decades of experience working in marketing departments of all sizes, in companies of varying fields, from nonprofits and small businesses to high-level corporations. Whether you need a one-on-one social media consultation to help you brainstorm ideas and formulate a launching plan or you need day-to-day management, we’re here to help.