Melissa Brown and Corie Farnsley

See Melissa Brown's and Corie Farnsley's individual bios.

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Allow us to clear up the confusion: The difference between marketing and communications

It’s easy to get the words marketing and communications confused, because the two terms are often used interchangeably in today’s business world. But there is a difference.  Allow us to explain.

Marketing vs. Communications

Marketing involves the creation of a high-level strategy or plan that a business will use to sell its product or service. It’s an umbrella term that includes many different functions. (Refer to the infographic below for a visual example of the functions that make up a marketing plan.)