Melissa Brown

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Reel your audience in with a good story: 7 elements of a truly unique blog post

Whether you’re a reader or a movie buff, I’m sure you can appreciate a good story.

An interesting story has the potential to take you on a journey to places you’ve never seen and meet characters you’d never otherwise have met. For the length of your read, you can be a boy finding out he’s a wizard, an orphan girl arriving at a sleepy farm on Prince Edward Island or one of four precocious sisters trying to find her place in the world outside of Concord, Mass.

Recently, Corie Farnsley, CorComm’s owner and creative director, encouraged me to read a book called “Building a StoryBrand,” by Donald Miller. While I’m only halfway through, I can already see myself applying his “story” principles to brand messaging, website content, articles and even blogs.

CLIENT PROFILE: Nonprofit director says CorComm-designed tools have helped low-income family data resonate with changemakers

As director of the Indiana Institute for Working Families (IIWF), Jessica Fraser has a lot on her shoulders. As a branch program of the Indiana Community Action Association (IN-CAA), IIWF conducts research and promotes public policies to help Hoosier families achieve and maintain self-sufficiency. In Fraser’s role, she oversees the research and advocacy efforts of a team of policy analysts, working on a host of issues affecting low-income families.

“Because IIWF is a small program, we have all become a ‘jack-of-all-trades,’” Jessica said. “Each of us, including myself, engage in research and data analysis, speaking engagements, advocacy with state and federal lawmakers, and fundraising through grant writing and donor engagement.”

8 reasons nonprofits should consider e-newsletters

The answer to communicating under a tight budget

Nonprofit work has heart.

The majority of our CorComm Creative clients are nonprofits, and we love to see the passion nonprofit associates put into their work. Every nonprofit has a valuable story to tell — a reason for continuing their service to the community. And with this kind of work, comes a lot of information that needs to be shared.

Whether it’s success stories, statistical results or donation needs, nonprofit clients can make a bigger (and more cost-efficient) impact by going digital with e-newsletters.

What does poor grammar say about you?

Allow me to tell you a short, painful story.

Back in college, I took a creative writing course as one of my electives. Our final project was to write a short story that we had to share with the class. Copies were printed and shared with the students, so we had time to review each story outside of class. Upon our return, our teacher asked us each to read an excerpt from our stories and listen to feedback from our fellow students. One young man stood up to do the uncomfortable deed of reading his excerpt, and then he sat down, feeling proud and hopeful that his story had made the intended impact. Instead, one student (it wasn’t me!) gave him the brutal truth.

Overcoming your fear of live Facebook video [Part 2: Take control with these 9 planning steps]

[Get step-by-step instructions for creating a live Facebook video in Part 1 of this two-part series.]

Are you afraid of live Facebook video?

Don’t be ashamed to admit it! We were too when we did our first video for CorComm Creative. But as with any other phobia in life, the way to conquer your fear is to confront it.

When you think of live video, you may assume it’s all spontaneous and off-the-cuff. And while it’s true that live video is more informal, there are still steps that can be taken that will lead to better success and give you a comforting sense of control over the situation.

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