Jennifer Forrest

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Black and White vs. Color Photography

4 pointers to help you capture the mood of your moment


In the 1973 song “Kodachrome,” singer Paul Simon said “everything looks worse in black and white,” but, while performing it live, he is known to change the lyrics to “everything looks better in black and white.”

So, which is it?

Good Design vs. Bad Design

5 tips to help you tell the difference

Whether it be print, digital or even interior design, good visual design speaks to its audience. It commands attention.

By contrast, bad design creates a barrier to your message and sometimes even tarnishes your brand image.

Here are a few tips to make sure you are able to identify “good design” when you see it.

The Road to Rebranding: 4 steps to successfully rejuvenating your brand

Are you considering rebranding?

Whether the mission of your company has changed, your industry’s image has shifted or you are just ready to refresh your logo, rebranding can be a great way to rejuvenate your brand and stay relevant … if you follow these important steps first.

Here's why you can't just 'grab' an image from the Internet

Understanding the fundamentals of photo licensing

There it is. The perfect image for your ad is staring back at you from your Google image-search results. Now you can just save it to your desktop, insert it into your design (or send it to your designer) and send it off to the printer, right?

NO! You could be breaking the law! 

 

How to successfully communicate with your freelance designer [Plus FREE Cheat Sheet Download]

Tired of the back-and-forth with your graphic designer? 

Whether you are a business owner or a nonprofit leader, chances are you will encounter a need for graphic design at some point in your career. To make that exchange as successful as possible, here a few tips for successfully communicating with your designer.

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