Jennifer Forrest

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Stock Images vs Real Images

This is not an open-and-shut case

You’ve written the perfect blog. You’ve drafted your most impactful ad yet. Your new website is nearly complete. Now you just need to find the perfect stock images that represent YOUR unique message.

The only problem is that stock images are not unique. In fact, the image that you might select to use on the home page of your website is being used by multiple other companies, large and small.

CHECKLIST: 14 steps to a successful photo shoot!

You know the feeling. You’re packing for vacation, but you have a gnawing feeling that something is missing. Unfortunately, you won’t find out that your sunglasses are in your glove compartment until you are tiptoeing toward the sand, thousands of miles away.

Black and White vs. Color Photography

4 pointers to help you capture the mood of your moment


In the 1973 song “Kodachrome,” singer Paul Simon said “everything looks worse in black and white,” but, while performing it live, he is known to change the lyrics to “everything looks better in black and white.”

So, which is it?

Good Design vs. Bad Design

5 tips to help you tell the difference

Whether it be print, digital or even interior design, good visual design speaks to its audience. It commands attention.

By contrast, bad design creates a barrier to your message and sometimes even tarnishes your brand image.

Here are a few tips to make sure you are able to identify “good design” when you see it.

The Road to Rebranding: 4 steps to successfully rejuvenating your brand

Are you considering rebranding?

Whether the mission of your company has changed, your industry’s image has shifted or you are just ready to refresh your logo, rebranding can be a great way to rejuvenate your brand and stay relevant … if you follow these important steps first.

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