Jennifer Forrest

Recent Posts

Here's why you can't just 'grab' an image from the Internet

Understanding the fundamentals of photo licensing

There it is. The perfect image for your ad is staring back at you from your Google image-search results. Now you can just save it to your desktop, insert it into your design (or send it to your designer) and send it off to the printer, right?

NO! You could be breaking the law! 

 

How to successfully communicate with your freelance designer [Plus FREE Cheat Sheet Download]

Tired of the back-and-forth with your graphic designer? 

Whether you are a business owner or a nonprofit leader, chances are you will encounter a need for graphic design at some point in your career. To make that exchange as successful as possible, here a few tips for successfully communicating with your designer.

3 ways to unify print and digital marketing for maximum campaign success

In this age of bipartisan political discourse, the idea of “working together” seems to have fallen by the wayside. But often, a collaboration of different viewpoints and ideas results in a successful, symbiotic relationship. During the last decade, digital media has skyrocketed to power with rumors of print media being on its way to impeachment. But rest assured, these two

Are you guilty of font clichés? 5 tips for choosing a proper font for your design project.

In the recent skit by Saturday Night Live, Ryan Gosling portrays a man who is plagued by his anger over the blockbuster movie Avatar’s thoughtless use of the clichéd Papyrus font. Ryan’s demons are real, for I too feel the cringe creep over me when I see Papyrus recklessly used on everything from Asian restaurant signs to attorney logos.

What Makes a “Lovable” Logo?

Recently, I visited New York City for the first time. And you can bet, I was in full Midwesterner tourist mode, sensible shoes, camera hanging from my neck, with my eyes, ears and nose taking in the Big Apple. Mingling amongst the sights, sounds and smells was an ever-present visual—the “I Love New York” logo. 

From store fronts to tourist t-shirts, this iconic emblem was everywhere. The logo was created in 1977 by graphic designer Milton Glaser to promote New York and encourage tourism during a time when the city saw a large decrease due to high crime.