NO! You could be breaking the law!
It’s annoying, and we’ve all been there.
You’re scrolling through your Facebook feed, enjoying your friends’ pictures and laughing at some recently uploaded Saturday Night Live videos. Suddenly, your enjoyment is interrupted by an ad for a new mattress cover that’s supposed to improve your sleep or the latest line of dresses at a local retailer.
These ads are interrupting your News Feed, and that’s why it’s called interruptive marketing. Other examples of interruptive marketing include traditional forms of advertising like television, radio and print ads.
She hops on her tricycle as a toddler, gets the hang of it and enjoys herself for a little while.
When riding the tricycle becomes second nature — maybe even a little boring — she eagerly seeks something more challenging. It’s time for a “real” bike. She leans on training wheels at first, so she won’t fall flat as she struggles to learn the delicate balance she needs in order to keep moving. She’s not ready for hills and curves, but she’s enjoying the wind in her hair and the fresh air in her face. She enjoys herself for a little while more.
Tired of the back-and-forth with your graphic designer?
Whether you are a business owner or a nonprofit leader, chances are you will encounter a need for graphic design at some point in your career. To make that exchange as successful as possible, here a few tips for successfully communicating with your designer.