How to choose a web host

Are you setting up a new website or planning to move your existing website to a different web host? If so, you might be overwhelmed by all the available web hosting companies and their various hosting plans. Prices can range from a few dollars to a few thousand dollars per month, so it’s important to identify what you need from your website so you can find the most suitable and cost-effective solution for you.

College students: Here are 12 ways to prepare yourself (now!) for a communications career

Communications pros share advice from 15+ years in the trenches

The day you and your fellow classmates parade in front of thousands of parents wearing your cap and gown as you cross a stage is not the day to start thinking about what you’ll do after college.

It’s time to start thinking now — while you’re in school.

CHECKLIST: 14 steps to a successful photo shoot!

You know the feeling. You’re packing for vacation, but you have a gnawing feeling that something is missing. Unfortunately, you won’t find out that your sunglasses are in your glove compartment until you are tiptoeing toward the sand, thousands of miles away.

What does poor grammar say about you?

Allow me to tell you a short, painful story.

Back in college, I took a creative writing course as one of my electives. Our final project was to write a short story that we had to share with the class. Copies were printed and shared with the students, so we had time to review each story outside of class. Upon our return, our teacher asked us each to read an excerpt from our stories and listen to feedback from our fellow students. One young man stood up to do the uncomfortable deed of reading his excerpt, and then he sat down, feeling proud and hopeful that his story had made the intended impact. Instead, one student (it wasn’t me!) gave him the brutal truth.

Why should you bother using Twitter in nonprofit communications?

I’ll admit: I have historically had a love-hate relationship with Twitter.

I signed up in 2008, and I occasionally enjoyed perusing my feed for interesting things to read in my free time. But for a long time, it just seemed like a waste of time. 

I could get the news I wanted to read from Apple News or 100 other sources. 

I could get personal updates from my friends on Facebook. 

I could see photos of people who interest me on Instagram. 

And no one was reading the few tweets I posted, anyway.*

* Right off the bat, know that you must tweet regularly if you expect to have a Twitter following and impact. Keep that in mind as you begin thinking about using Twitter as an effective communications tool.

What, then, was the point of Twitter?

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