What does poor grammar say about you?

Allow me to tell you a short, painful story.

Back in college, I took a creative writing course as one of my electives. Our final project was to write a short story that we had to share with the class. Copies were printed and shared with the students, so we had time to review each story outside of class. Upon our return, our teacher asked us each to read an excerpt from our stories and listen to feedback from our fellow students. One young man stood up to do the uncomfortable deed of reading his excerpt, and then he sat down, feeling proud and hopeful that his story had made the intended impact. Instead, one student (it wasn’t me!) gave him the brutal truth.

Why should you bother using Twitter in nonprofit communications?

I’ll admit: I have historically had a love-hate relationship with Twitter.

I signed up in 2008, and I occasionally enjoyed perusing my feed for interesting things to read in my free time. But for a long time, it just seemed like a waste of time. 

I could get the news I wanted to read from Apple News or 100 other sources. 

I could get personal updates from my friends on Facebook. 

I could see photos of people who interest me on Instagram. 

And no one was reading the few tweets I posted, anyway.*

* Right off the bat, know that you must tweet regularly if you expect to have a Twitter following and impact. Keep that in mind as you begin thinking about using Twitter as an effective communications tool.

What, then, was the point of Twitter?

Black and White vs. Color Photography

4 pointers to help you capture the mood of your moment


In the 1973 song “Kodachrome,” singer Paul Simon said “everything looks worse in black and white,” but, while performing it live, he is known to change the lyrics to “everything looks better in black and white.”

So, which is it?

Overcoming your fear of live Facebook video [Part 2: Take control with these 9 planning steps]

[Get step-by-step instructions for creating a live Facebook video in Part 1 of this two-part series.]

Are you afraid of live Facebook video?

Don’t be ashamed to admit it! We were too when we did our first video for CorComm Creative. But as with any other phobia in life, the way to conquer your fear is to confront it.

When you think of live video, you may assume it’s all spontaneous and off-the-cuff. And while it’s true that live video is more informal, there are still steps that can be taken that will lead to better success and give you a comforting sense of control over the situation.

Overcoming your fear of live Facebook video [Part 1: Learn how it works]

Do we dare say the words?

“Live Facebook video…” [Insert Halloween-inspired scream here.]

Broadcasting yourself to a large, public audience can give even the bravest person a case of the willies.

But the fact is live video is here, and it’s not going anywhere.

According to ClickZ.com, one of the largest digital marketing communities in the world, 95 percent of marketers say live video will be an important part of their marketing plans in 2018. And what’s more, video itself will account for 80 percent of global internet traffic by 2020.

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