Why is your communications pro suggesting you start a blog?

Your communications pro — in-house, agency or freelance — is right: You need a blog.

We’ll get into the reasons why a little farther down the page, but for now, do me a favor: Take whatever vision you have of a blog and bury it for a moment. Scratch the slate clean, and allow me to paint a picture that might be quite different than the one that comes to your mind when you hear the term.

Good Design vs. Bad Design

5 tips to help you tell the difference

Whether it be print, digital or even interior design, good visual design speaks to its audience. It commands attention.

By contrast, bad design creates a barrier to your message and sometimes even tarnishes your brand image.

Here are a few tips to make sure you are able to identify “good design” when you see it.

A HELPFUL CHECKLIST: 16 ideas for posting to social media [Plus FREE download]

“Yay! We’re on social media! ... Now what?”

If you’re struggling with what to post on your organization’s social media pages, you’ve come to the right place!

It might surprise you to know that you already have all the information you need in your head. After all, nobody knows your business better than you do. It’s just a matter of jump-starting your brain with some new ideas.

Can you design your own logo? And should you?

If you’ve ever spent time around kids, you've witnessed the power of a logo. Even before they can read, young children will recognize the logos of their favorite brands and light up when they see a product with that logo on a store shelf.

Logos might look simple, but they’re extraordinarily powerful. They play a crucial role in establishing and maintaining your company's brand and making your products or services instantly recognizable to your audience.

So when you need a logo for your startup business or a makeover for an outdated logo, you might wonder — where do I start?

Photo share: Team volunteer day at McCloud Nature Park

Yesterday, I met with a small group of retired executives who volunteered their expertise and advice, wanting nothing more than to help a small-business owner succeed. (Learn more about SCORE.) 

On Sundays, volunteers greet me at my church door, hand out bulletins, teach my family Sunday-school lessons, purchase and prepare snacks for all in attendance and so much more. (Learn more about Calvary Chapel of Danville.)

On Mondays and Tuesdays this past school year, I met with about 100 other women who were volunteering a significant portion of our weeks to helping other women study the Bible. (Learn more about Bible Study Fellowship.)

Chances are, you've crossed paths with a volunteer or two in your past week, too.

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